Here is the first look at Givenchy's Fall 2010 ads. Nine male and female artists were cast for the campaign, including, "Mariacarla Boscono, Joan Smalls, Ming Xi, Catherine McNeil, Malgosia Bela (her hair dyed pink for the occasion), plus his Brazilian longtime personal assistant and former fit model, who also happens to be transgender, Lea T. Lea".
I really enjoy the heroin chic, punk rock look of the campaign and the choice of color. Red is always an eye catching color, and Givenchy's use of blood red captivates the viewer.
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