Ray-Ban decided to relaunch a series of six styles for the iconic aviator. They wanted to give it a new edginess, one that will appeal to a broad group of customers. The relaunched collection consists of the Ray-Ban Craft, Road Spirit, Tech, Titanium, Metal Glide, and the limited edition Ultra Gold, retailing from $139 to $495. While the Metal Glide and Road Spirit offer brighter-hued frames in fuchsia, yellow, and blue, the Tech, the Titanium, and the Ultra Gold lenses will include updates to the actual construction, like new carbon fiber and milled and gold titanium.
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